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Today's Case:

Pet Milk Brown and Serve Rolls

Re: Brown and Serve Roll Recipe from Pet evaporated milk can
From: Celeste
Date: 7/20/2023, 11:08 AM
To: Phaedrus 

On 7/20/2023 12:44 AM, Celeste wrote:

Dear Uncle Phaedrus,
I am looking for a recipe for Brown and Serve Rolls that was on a 
Pet Evaporated Milk Can sometime in the 1940’s. The recipe called 
for both self-rising flour and yeast. It was a recipe for a large 
quantity that you partially baked then could freeze some for later 

My friend had the recipe in a box in her car along with many other 
treasured family recipes. She was transporting things to her new 
home. Her car was stolen and to date still has not been recovered.  
I’d dearly love to at least get her this recipe from her Grandma.

I called the Pet consumer  line a few days ago, but it was not in 
the database available to that customer service unit.  The person 
I spoke with, Gina, said she would reach out to marketing and get 
back to me when she heard back, but so far nothing.  My attempts 
to reach marketing myself have been unsuccessful.  

Any assistance would be much appreciated. I’ve benefited several 
times from responses you’ve provided to other inquiries and I am 
thankful to have access to your resources.

Take care, Celeste

Hello Celeste,

Sorry, I had absolutely no success in locating a recipe that fits your description.

Just so you'll know, I also searched using alternate descriptions. Instead of "Pet evaporated milk", I checked using "Pet milk", "evaporated milk", "Carnation milk", "condensed milk", "Carnation condensed milk." Instead of "brown and serve rolls", I checked for "brown 'n serve rolls", "brown & serve rolls", "yeast rolls", "dinner rolls," and instead of "self-rising flour"I tried just "flour." I looked at every photo that I could find that was of a Pet milk can - older ones are collectibles and sometimes the collectibles site's photos show the back of the can, with the recipe. The only recipe that I found this way was for "creamy macaroni and cheese." Searching simply for "Pet milk recipes", I found a scanned copy of a 1937 Pet milk recipe booklet on a library website. There was no rolls recipe of any kind in the booklet.

I will post this for reader input.


Janet sent a scan of a recipe called "Easy Icebox Rolls" that she found in a Pet Milk recipe booklet from many years ago. Also, I found a recipe that's similar called "Light Rolls."

Both are below.


Easy Icebox Rolls from Pet Milk Booklet


1 cake		compressed or dry yeast
1/2 cup		Pet Milk
1/2 cup 	boiling water
2 		eggs well-beaten
1/4 cup		sugar
1 teaspoon	salt
1/4 cup		melted shortening
4-1/2 cups	sifted, all=purpose flour


1. Dissolve yeast in lukewarm water.
2. Mix Pet Milk and boilin water and cool to lukewarm.
3. Mix eggs, sugar, salt, and melted shortening and add to Pet milk & water mixture.
4. Stir in dissolved yeast.
5. Add flour gradually about 1/2 cup at a time, mixing well after each addition.
6. Knead on floured board until smooth. Put into greased bowl. Cover and let rise
   until doubled in size. Knead again to original size.
7. Cover and keep in refrigerator until ready to make rolls. Pull off a teasp. of 
   dough at a time, roll into a ball and put 3 in each of desired number of greased 
   2-in. muffin cups. Brush tops with Pet milk to glaze. Let rise until doubled in 
   size. Bake in hot oven (400° F.) 12 min., or until brown.
   Makes 2 dozen.
Light Rolls
1 pkg. yeast
1 tsp. sugar
1/2 c. warm water
1 c. milk (or 1/4 c. Pet and 3/4 c. warm water)
1/2 c. sugar
3 tsp. salt
1/4 c. Wesson oil
4 1/4 c. flour

Dissolve the teaspoon sugar in the water, then pour yeast into it and stir until 
dissolved well. Pour into a large mixing bowl, then add the milk, sugar, salt, 
and Wesson oil. Sift 4 1/4 cups flour into the mixture and stir well. Grease bowl 
and hands; knead. Let rise 1 hour or longer. Pinch off small amount of dough for 
each roll and place in greased pan. Let rise another hour. Cook and serve hot.